About Alexander Juan Antonio Cortes

Briefly about me

 I am a personal trainer, dancer, writer, and solo entrepreneur. My entire life, I have been enthralled by the power of the mind/body and the potential of human beings.

My original career plan was only to be a ballet dancer, but after injury derailed that, I committed myself to the study of the body.

In rehabilitating myself and working with others, I realized that the ultimate power is in the congruence of mentality and physicality. If you can change your mind, you can change the story of your entire life.

My life so far…

There’s only one man I’ve ever called a coward, and that’s Brian Doyle Murray. No, what I’m calling you is a television actor. Bad news.

April 4, 1989

Born

There’s only one man I’ve ever called a coward, and that’s Brian Doyle Murray. No, what I’m calling you is a television actor. Bad news.
April 4, 1989
December, 2007

First traumatic injury

In December 2007 I suffered a hamstring tendon rupture. This was my first lesson that life is truly not fair, and that misfortune can happen at anytime. This injury would derail the “dream” I had to become a professional dancer, and it took 8 years to recover from.
December, 2007
February, 2008

Arrested for Grand Theft

Sentenced to three months of jail time. Only served two months thanks to good behavior. My realization and acceptance of my not being a good person and recognition that I had a dark side was the transformational change from childhood to adulthood. I learned many lessons from this, most of all being everything in life that happens to you is your fault. All actions have cost and consequence.
February, 2008
December, 2008

Second traumatic injury

In December 2008 I suffered a foot fracture. This was another setback that essentially killed any remaining aspirations I had of a professional career. Having my athleticism greatly reduced and being in constant pain, I was driven to study the body on a far deeper level beyond the conventional.
December, 2008
Fall, 2009

Started working as a personal trainer

When I first started working with personal training clients, I realized very swiftly that I enjoyed teaching and that it was something I could for the rest of my life. Being a teacher was added to my identity.
Fall, 2009
October, 2012

First published an article online

This was the moment when I realized that writing was a legitimate way to change the world. And it’s when I added being a writer to my identity.
October, 2012
November, 2013

First paid article

At this point, I realized that writing was something I could make money from. The idea of being paid for knowledge would dramatically transform the rest of my twenties. Writing is a scalable skill and a true super power.
November, 2013
June, 2016

Went completely broke, decided to start a business

This was the major turning point of my 20s when I was 27. I knew that I had to determine my own destiny, be more responsible, and that I could only depend upon myself. I decided to start my own online business—with the worst business plan in the world.
June, 2016
July, 2016

Made my first $400 online

Making money online is often made out to be something mythical, but it is no different than making money in the physical world. Produce something that people need, and find your customers. This proved to me that working online was a viable future.
July, 2016
August, 2016

Started my newsletter

Originally I emailed people 3 times daily. After 8 months I dropped that down to every day, and then every other day currently. Writing at this rate trained me to always be able to produce content, and the feedback I got was invaluable in improving my writing and building relationships with people. A newsletter is your most loyal friends and fans.
August, 2016
February, 2017

Hit 2,000 newsletter subscribers

At the time, this was a major milestone because I knew at any given time, at least 500 people were reading my emails. Get 500 people together in a room, that is a lot of people.
February, 2017
November, 2017

Hit 15,000 Twitter followers and 5,000 email subscribers

This number was significant as I knew that with this level of audience, I could make a living online forever. It also was a shift in how I was perceived by others, as people assume you are an authority figure once you get over 10,000 Twitter followers.
November, 2017
April, 2018

Earned $30,000 in one month

This was the most amount of $$ I’d ever made, and it was a shift in living. I moved to a beach side apartment in San Diego, and then later Los Angeles, and my lifestyle enabled me to travel. I knew that I had overcome the bad habits of my early 20s and had the foundation to build real success for myself. I realized the online business was unlimited in its potential.
April, 2018

Present time

As of November 2018, I have 17,000 email subscribers, 47,000 Twitter followers, and financial freedom. I’m currently working on my first book, to be published in the winter of 2018. At this point, I am exploring all the ways I can reach more people and educate on a larger scale. My next project, after the book, is creating a health education video course for 2019.

Why start this website and newsletter?

People can change. I have never doubted this, and I have seen it many times in my life. To believe that people cannot change is cynical, and irrational in the face of the millions of people who have overcome their mistakes, their upbringings, and their limitations. People change every day, for better or worse. I believe in becoming better.

If you teach someone the appropriate tools, strategies, and mentalities, they can themselves (and their life) for the better. My goal, so long as you are willing to learn, is to teach you those tools.

Get on the list.

Over 20,000+ people read my newsletter every day for life-changing strategies and insights. Become on of them, and start evolving consciously in your own life.